Ajay's been in the fitness world for over 20 years. Competitive soccer since childhood, disciplined strength training, programming, and coaching through his twenties and thirties. At 39, fitness isn't something he does — it's how he's wired. He reads the research. He tracks the data. He knows what works.
When he started training Tessa in late December, he brought everything he knew — the same progressive overload, the same intensity, the same expectations. And while it was working, several weeks in he realized something he couldn't ignore: men and women are not the same. The science he knew was built around men's bodies. Training a woman meant rethinking nearly everything.
Tessa got stronger. But she also got inflamed, bloated, and exhausted. Then — because that's how she's wired — she went down the rabbit hole. Into her hormones. Into cortisol and inflammation. Into what was actually in the supplements they were taking and what the research said versus what the labels claimed.
What she found made her angry. Underdosed ingredients hiding behind proprietary blends. "Clinically studied" claims based on completely different dosages. Flashy packaging built to sell, not to help.
She looked at Ajay and said: we need to help people understand this.